Search Engine Optimization (SEO) is critical for ensuring websites are discoverable and rank well on search engines like Google. A key aspect of SEO is the effective use of meta tags—snippets of text that describe a page's content but aren't visible on the page itself. These tags are crucial as they help search engines understand the content and context of web pages. We can think of them as a "behind-the-scenes" description for each web page.
When we search for something on a search engine, we can see that the search results are usually composed of a title, a URL, and a short description. These elements are directly influenced by the website's meta tags. Let's delve deeper into the different types of meta tags and how they affect what appears on the SERPs.
This lesson explores how we can leverage meta tags to enhance our website's SEO. We will start with the basics: what meta tags are and why they are important for SEO. We'll learn about different types of meta tags, such as the title tag, which influences the page's title on search engine results pages (SERPs), and the meta description tag, which provides a brief summary of your page's content.
We'll then move on to more advanced concepts, illustrating how we can dynamically generate and manage these tags to optimize each page of your website.
Where are Meta Tags present in an HTML document?
Meta tags are HTML elements that provide information about a web page for search engines and website visitors. These elements reside in the section of the HTML document and are not displayed on the page itself. Different meta tags may have different
